Mcdonald’s Expands Globally While Adjusting Its Local...

------------------------------------------------- The Global Marketing Environment ------------------------------------------------- Case 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? The plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors? Product | One burger, but so many variations. McDonalds, in order to answer to its clients’ needs all around†¦show more content†¦Focus on customer’s needs, they developed their offers depending on what is waiting from us. McDonald’s global marketing strategy: the company â€Å"think global and local†, but not only. They also act locally. A marketing differentiation, indeed 95% of ingredients used come from local producer. This decision is also an excellent mean to give them a responsible conscience. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Why or Why not? A empire as McDonalds bring to developing countries the opportunity to get citizens well trained, but also, as the company is acting locally, to boost the agricultural industry – working beside local producers. Furthermore, life-styles are changing all around the world, the need to save time (and money) is growing in countries such as China. People are more and more seduced by the Western-lifestyle, and junk food is part of this culture. Plus, the company is offering meal adapted to their tastes, and culinary restrictions (ex: India with beef). Is it realistic to expect that McDonald’s – or any well-known company – can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald’s? McDonald is one of the American Giant, very often perceived as the giant who will destroy everything on its path. Citizens want to protect their culture from the Big America, they areShow MoreRelatedCase 1-1: Mcdonald’s Expands Globally While Adjusting Its Local Recipe757 Words   |  4 PagesCASE 1-1: McDonald’s Expands Globally While Adjusting Its Local Recipe Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U.S. has slowed, the picture outside the U.S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing. McDonald’s has responded to these changes by altering their basic products (when necessary) to fit the requirements of the local marketsRead MoreGlobal Marketing6701 Words   |  27 Pagescreate global marketing programs. Marketing, RD, manufacturing, and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets aroundRead MoreMarketing Case Study9790 Words   |  40 Pageseither ethnocentric, polycentric, or regiocentric. CASE 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Overview. Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U.S. has slowed, the picture outside the U.S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing. McDonald’s has responded to these changes by altering their basic productsRead MoreStarbucks Case Analysis7750 Words   |  31 Pagesheadquartered in Seattle, WA. CEO of Starbucks is Howard Schultz. He is also the member of Board of Directors. Starbucks’s vision is to establish Starbucks as the premier provider of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks’s core value is that Starbucks believes that conducting business ethicallyRead MoreUnderstanding Marketing Management16709 Words   |  67 PagesThe â€Å"Obama for America† presidential campaign combined a charismatic politician, a powerful message of hope, and a thoroughly integrated modern marketing program. The marketing plan needed to accomplish two very different goals: expand the electorate via broader messages while targeting very specific audiences. Multimedia tactics combined offline and online media, as well as free and paid media. When research showed that the more voters learned about Obama, the more they identified with him, the campaignRead MoreMkt 505 Courseguide6356 Words   |  26 Pagesfor students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week 1 Preparation Reading(s) o Chapter 1: Introduction to Global Marketing o Case 1-2: McDonald’s Expands Glo bally While Adjusting Its Local Recipe Activities †¢ †¢ Discussions Evaluation †¢ 2 †¢ None Reading(s) o Chapter 2: The Global Economic Environment o Chapter 3: Regional Market Characteristics and Preferential Trade Agreements Preparation 20 Preparation, ActivitiesRead MoreGeneral Electric60506 Words   |  243 PagesMarkets are usually diverse enough to offer competitors sufficient latitude to avoid look-alike strategies. 4. At companies intent on gaining sales and market share at the expense of competitors, managers lean toward most offensive strategies while conservative risk-avoiding companies prefer a sound defense to an aggressive offense. 5. There is no shortage of opportunity to fashion a strategy that tightly fits a company’s own particular situation and that is discernibly different from theRead MoreDamodaran Book on Investment Valuation, 2nd Edition398423 Words   |  1594 PagesINVESTMENT VALUATION: SECOND EDITION I will be putting my entire second edition online, while the book goes through the printing process - it will be available at the end of the year. This may seem like a bit of a free lunch, and I guess it is. I hope, though, that you can do me a favor as you go through the manuscript. If you find any mistakes - mathematical or grammatical - could you please let me know? It would help me ensure that the typos do not find their way into the final version. ChapterRead MoreCase Study148348 Words   |  594 Pagesyour student’s performance Also: the following instructor resources are available off-line: †¢ Instructor’s manual in hard copy, with CD containing PowerPoint slides and classic cases †¢ Video resources on DVD For more information, please contact your local Pearson Education sales representative or visit www.pearsoned.co.uk/mystrategylab 5  © Pearson Education Limited 2011 Acknowledgements We are grateful to the following for permission to reproduce copyright material: Johnson Gerry, WhittingtonRead MoreBrand Building Blocks96400 Words   |  386 Pages A decade ago, private-label brands were largely limited to low-quality, low-price products unsupported by effective packaging or marketing. Given these characteristics, they enjoyed only temporary sales spurts during recessionary times. No more. While still offering so-called price brands, retailers are also increasingly offering private label brands at the high end of the business. Such brands are competitive with national brands in quality and marketing support but have substantial cost advantages

The French Expression VoilÃÂ

Pronunciation: [vwa la] Register: normal, informal Even though voilà   is just one word, it has so many possible meanings—most of which require multiple words in the English equivalents—that weve decided to treat it as an expression. The first thing to know about voilà   is that its spelled voilà  . Please note that the grave accent on the a is obligatory. (See common misspellings at the end of this article.) Secondly, voilà  , which is a contraction of vois là   (literally, see there), has varied uses and meanings, which are hard to define precisely, so weve provided numerous examples to help make the distinctions clear. Here, There Voilà   can be a presentative which introduces a visible noun or group of nouns and can mean any of the following: here is, here are, there is, there are. It is somewhat similar to another French expression: tiens. Technically, voilà   only refers to things that are farther away (there is/are), while voici is used for close things (here is/are), but in reality voilà   tends to be used for all of the above, except when a distinction between two objects is required.   Voilà   la voiture que je veux acheter. Here/There is the car I want to buy.  Me voilà  ! Here I am!  Le voilà  ! Here it/he is! There it/he is!  Voici mon livre et voilà   le tien. Heres my book and theres yours. This, That. Explanation When followed by an interrogative adverb or indefinite relative pronoun, voilà   takes on an explanatory meaning and translates as this/that is. In this case, it becomes synonymous with cest.   Voilà   oà ¹ il habite maintenant.  This is where he lives now.  Voilà   ce que nous devons faire. This is what we have to do.  Voilà   pourquoi je suis parti. Thats why I left/That is the reason (why) I left.  Voilà   ce quils mont dit. Thats what they told me. Filler Voilà   is commonly used as a sort of summing up expression at the end of a statement. This is usually just a filler and doesnt have a simple English equivalent. In some cases, you could say you know, OK, or there you have it, but in general we just leave it out of the English translation. Nous avons dà ©cidà © dacheter une nouvelle voiture et de donner lancienne à   notre fils, voilà  . We decided to buy a new car and give the old one to our son.On va commencer avec ma prà ©sentation, suivie dune visite du jardin et puis le dà ©jeuner, voilà  . Were going to start with my presentation, followed by a visit to the garden, and then lunch. How Long Voilà   can be an informal replacement for depuis or il y a when talking about how long something has been going on or how long ago something happened. Voilà   20 minutes que je suis ici. Ive been here for 20 minutes.Nous avons mangà © voilà   trois heures. We ate three hours ago. Thats Right Voilà   can be used to agree with what someone just said, along the lines of thats right or thats it exactly. (Synonym: en effet) Alors, si jai bien compris, vous voulez acheter sept cartes postales mais seulement quatre timbres. So if Ive understood correctly, you want to buy seven postcards but only four stamps.Voilà  . Thats right. Now Youve Done It Et voilà   is commonly used, especially when talking to children, after youve warned them about something and they do it anyway, causing the very problem you tried to prevent. Not quite as mocking as I told you so, but along the lines: I warned you, you should have listened, etc. Non, arrà ªte, cest trop lourd pour toi, tu vas le faire tomber...et voilà  . No, stop, thats too heavy for you, youre going to drop it...and you did/I warned you. Spelling Notes Voilà   is sometimes used in English, and for this reason, its often written voila. This is acceptable in English, which tends to lose accents on words borrowed from other languages, but its not acceptable in French. There are several other common misspellings: Voilà ¡ has the wrong accent. The only letter that ever has an acute accent in French is e, as in à ©tà © (summer).Viola is a word, though not a French one: a viola is a musical instrument slightly larger than a violin; the French translation is alto. Viola is also a female name.Vwala is an Anglicized spelling of voilà  .Walla or wallah? Not even close. Please, use voilà  .

Use Of Discussion As An Instructional Method - 863 Words

I would use discussion as an instructional method because it is a great interactive learning tool and facilitates listening, teamwork, confidence, critical thinking, critical listening and critical reading. Moreover, classroom discussions can help students sharpen their communication and speaking skills. Classroom discussion helps to dispel myths and preconceived prejudices about others and students tend to develop mutual respect for one and others. Above all, discussions foster better understanding as students share their â€Å"take† on the subject, additional knowledge is shared. Hence, discussions require keen listening skills. I would say from my personal experience, classroom discussions opened up my own understanding on many subjects and helped me to navigate toward â€Å"right† thinking. The best way to express my love of this teaching method is to tell the story of how much I hated it when I started Mercer University. My second semester at Mercer, I had sur gery and had to take two online classes. This was when I was first introduced to the discussion method. As with most things new, it was frustrating. It grew more challenging because the responses that I had to reply to did not make sense 80% of the time. Many of the students did not write very well and we were required to respond. It was extremely difficult to respond to something that did not make sense. So, I became a critical reader. I made sense out of nonsensical writing and responded to the studentsShow MoreRelatedStudent Centered Instruction And Teacher Centered Essay1557 Words   |  7 Pagesand limitations of each. Also include several examples of effective student-centered instruction and effective teacher-centered instruction in your content area. Effective teachers alternate instructional strategies in consideration of the most appropriate pedagogical methods for a specific task. Instructional strategies that are used in the classroom include student-centered, indirect instruction and teacher-centered, direct instruction. Student-centered instruction, or indirect instruction, reliesRead MoreResearch On Students Learning1100 Words   |  5 Pagesthe challenges of traditional instruction by developing new instructional methods and materials in order to teach more effectively (McDermott Redish, 1999). Several studies reported that alternative instructional approaches resulted in the enhancement of students’ learning gains (Hake, 1998). Based on the constructivist view, they build the knowledge through interacting with instructor and their peers, participating in group discussions, and exchange ideas (West, Paul, Webb, Potter, 2012). Students’Read MoreEffective Educators Alternate Instructional Strategies Essay1486 Words   |  6 PagesEffective educators alternate instructional strategies in consideration of the most appropriate pedagogical methods for a specific subject or task. Instructional strategies that are used in academic environments include student-centered, indirect instruction and teacher-centered, direct instruction. Student-centered instruction relies on two common elements: social interaction and problem solving. These strategies require students to critically think about subject matter, discuss their ideas withRead MoreIncluding Students with Special Needs893 Words   |  4 Pages To begin, it is important to consider the areas of importance regarding the classroom environment: classroom management, classroom grouping, instructional materials, and instructional methods. Classroom management consists of not only the physical mechanics of one’s classroom but also the classroom routi ne, classroom climate, behavior management, and use of time in the classroom. As an instructor I will set concise guidelines at the beginning of the school year and continuously practice them. IRead MoreAnalysis Of The Case Study On Homework Essay1040 Words   |  5 Pagesnumber of students, the teacher should explain it explicitly. The teacher in the case study took out one question that was mostly missed by students and explained it in detail on the white board. She considers students’ mistakes as a way of learning and uses them as useful examples to enhance students’ understanding of the knowledge. Cognitive Apprenticeship Cognitive apprenticeship refers to the relationship in which an expert provides guidance for a less experienced learner to achieve a specific learningRead MoreIntructional Strategies for Ell Classrooms1426 Words   |  6 PagesInstructional Strategies for ELL Classrooms Grand Canyon University SPE-523N English Language Teaching Foundations and Methods November 17, 2010 There are many different strategies that an instructor can use in ELL classrooms or in classrooms in which ELL students have been mainstreamed. As always, instructors are called upon to constantly modify their curriculum and instruction in order to meet the needs of each individual learner. This is made more possible if the instructor has more knowledgeRead MoreThe Theory Of An Interactive Classroom Essay1704 Words   |  7 Pagesscience through discussions, hands-on activities, and peer-to-peer interactions have been effective and instrumental in creating student-led classrooms. In an effort to create an interactive classroom wherein students engage to enhance their learning experiences, I decided to work with elementary school students, and introduced them to science and in an inquiry based science class. After introducing a science unit in a classroom, I often encouraged students to engage in discussions, and it is oftenRead MoreThe Danielson Framework For Teaching1378 Words   |  6 Pagesteachers. Prior to the Danielson framework teachers we evaluated through a district created evaluation system. The change to the Danielson evaluation too was very tumultuous as the administrator as well as the teachers had to become acclimated to the new method. Unlike the previous measurement tool Danielson divided teaching practice into four domains. Each domain address different aspects of teaching practice that once achieved is supposed to resulting in more effective teaching and higher student academicRead MoreLiteracy Instruction Data Collection Tool Essay1275 Words   |  6 Pagesdata tool is for the observation and support of literacy instruction and learning. Any data collected is to be used for instructional planning, modification, and/or reflection upon instructional practices. Data collected is based upon observation of a single literacy lesson. Teacher: _________________________________ Date: _________________________________ Instructional Objective(s): 1. Evidenced in Daily Instruction Phonemic Awareness Fully EvidencedRead MoreTeaching And Learning Styles And Teaching Essay1610 Words   |  7 Pagesstyles and use different learning strategies to help them process the information. When teachers receive evaluations and feedbacks from students, they revise, reconstruct and re-enact their teaching mode in order to match students’ learning styles. Teaching refers to different teaching approaches such as lecturing, practice drills, directed questioning, discussion, constructivism and problem solving. Marsh, Clarke and Pittaway (2015) mentioned that effective teachers are capable to use a wide range

Identity vs Identity Confusion free essay sample

Our group decided to have a case study on a subject who involved in a group called Skinhead. This is a true story of a person that is closely related with one of our group members. He was a 16 years old male student who studied in a vocational school. According to Oxford Advanced Learners Dictionary, Skinhead is a young person, usually a man, with a shaved head and often wearing braces and heavy boots, especially Doc Martens. It first appeared in Britain in the 1960s and was known for their violent behaviour and their support for the right-wing political group. In Malaysian context, Skinhead first appeared in the early year of 1990s, firstly appeared as Punk, which got communitys disagreement as their appearances are too loud- boots, Mohawk, leather Jacket, skinny Jeans and spike hair. So they change to a new culture called Skinhead; which they say that it is cleaner and not too loud. We will write a custom essay sample on Identity vs Identity Confusion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have their own genre of songs. Subject started to involve himself with Skinhead when he was 16 years old. He was so enthralled with the idea of being in a group and executing new things he never knew. He claims that he and his friends felt like they were strong and powerful as hey shared things together. They did not have the slightest thought about any other things other than merely enjoying themselves. It was self-satisfying and what was more important to them is that, they felt that they were fierce and everyone was afraid of them. Subject states that he was proud to wear Dr. Martin shoes, Jeans, jacket and simple t-shirts. The members of the group could be identified based on their similar hairstyle they must keep their hair not longer than one inch. Subject admits that he was feeling obligated to follow the trend in order to avoid negative ssumptions by his peers. He in fact did not have any idea what Skinhead was all about at that time. However, he knew that it was a culture from the Western countries. This factor encouraged him more that he ended up being one of the followers. He was feeling secured knowing that he belonged to the group and he got his friends on his back. Subject however denies being brutal as the other group of followers. The grand weekly meeting was held every Friday. Subject also adds that usually the other members of any group alike of Skinhead would talk about loyalty to he group as well as proving bravery and strength. Nevertheless, the most important above all things for them is autonomous social relationship. He states that the members were free to mingle with each other regardless of their genders. However, subject makes it clear that he did not take alcohol or any kind of drugs. As a teenager, subject admits that he was not aware that what he did could actually give effect to the other people around him. What he wanted was, to give a go for anything that I feel curious about. He does not blame anyone because whatever he did had nothing o do with his parents, school and society in general, he says. He got everything he needed as a teenager and the people around him cared about him. He admits that the greatest influence came from his peers. APPLICATION OF THEORY: According to Erik Erikson, the fifth stage of his eight stages of human develop ment the adolescents life. During adolescence, life is getting more complicated as we are going through a phase of changing from a child to being an adult. At this rate, adolescents begin to have the feeling of acquiring identity. This feeling includes their ertainty about their own characteristics (who they are), their concern about social identity (what they are all about or to which group whom they belong) and their certainty about their own values and ideals (where they are going in life). In our case, when subject engaged himself with the group, he actually made a commitment without attempting any other identity exploration. Adolescents face many new roles and adult statuses such as occupational role, beliefs and values as well as sexuality. However, they need to be allowed to explore different paths in order to obtain a ealthy identity. Without enough exploration, adolescents are likely to fail from creating a positive future path because the experience they have obtained is not helping at all. As a result, they will remain confused about their identity and thus maladaptations and malignancies (negative outcomes) arise. The involvement of subject with Skinhead could be classified as one of the negative outcomes that take place as a result of inadequate identity exploration by subject. In the process of creating a philosophy of life, we often get the tendency to be idealistic rather than being realistic. We often go to what we think as ideal, conflict- free, and choose to reject reality. This always happens to adolescents. The problem is that they are lacking in experience but always find it easy to substitute ideals with experience. However, strong devotion to friends and causes is always easy to get developed and that is why our most significant relationships are often with peer groups. Subject found that his peers expectation on him was very important. His sense of belonging to the group grew higher since the group members acknowledged his presence. When subject said they were fierce and that everyone was afraid of them, it could be that the society was giving in to them. Society allows a certain degree of freedom to the adolescence in their search for identity. The society does not only provide them with formal institutions such as schools, colleges and universities, but the adolescents are also given tolerance which Erikson calls the psychosocial moratorium. CONCLUSION According to Eriksons fifth psychological stage, adolescent need to be allowed to explore different path to attain a healthy identity. If adolescent do not adequately xplore different roles and did not carve out a positive future path, they can remain confuse about their identity. In my understanding, Erikson encourages the adolescent on trying new things and learns from them. Experience sure is the best teacher out of all. It is like trial and error situation. An adolescent might be involved with something bad like Skinhead, Black metal or drug but in the end, what important is they had their lesson. Thus, they will avoid them from doing the decision and it was a process in finding their own identity. In this situation, Sam involved in Skinhead influence because of his curiosity and his friends influence. At that time, Sam might not think that what he did was wrong but as time passes and he gets more mature, he realizes the fact that his action was wrong. Maturely, he does not put the blame on others but himself. Thus, adolescent need to think carefully before taking any action because it can affect his future. They should involve in activities explore different path to attain a healthy identity, but adolescent must choose the right path in order to gain it. It will be such a great loss if your young time was wasted doing unproductive activity.